Ditapis dengan
How customer self-determination influences relational marketing outcomes: evi…
Printed Journal
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Goal setting and goal striving in consumer behavior
Goals play an essential role in the purposive behavior of consumers, but scholars only recently have begun to examine the motivation for goals, their selection and modification, and their pursuit and attainment. A study is presented that seeks to outline a conceptual framework for thinking about how goals emerge, influence decision making, and guide consumer choice and action. The study also wa…
- Edisi
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- ISBN/ISSN
- 920703
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
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The Social influence of brand community: evidence from European Car Clubs
The authors develop and estimate a conceptual model of how different aspects of customers relationships with the brand community influence their intentions and behaviors. The authors describe how identification with the brand community leads to positive consequences, such as greater community engagement, and negative consequences, such as normative community pressure and (ultimately) reactance.…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
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