Found 8 results for your keywords: author="Dubé,Jean-Pierre"

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

National Brands, Local Branding: Conclusions and Future Research Opportunities

1
(Dube, Jean) (Pierre) (Bronnenberg,, Bart J.) (Dhar,, Sanjay K.)

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

1
(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)

The Effect of banner advertising on internet purchasing

1
(Manchanda, Puneet) (Chintagunta, Pradeep K.) (Dube, Jean) (Pierre) (Goh, Khim Yong)

The Prominence effect in Shanghai apartment prices

1
(Dube, Jean) (Pierre) (Zhang, Yan) (Hsee, Christopher K.)

Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Do Switching costs make markets less competitive?

1
(Dube, Jean) (Pierre) (Rossi, Peter E.) (Hitsch, Gunter J.)