Found 6 results for your keywords: author="Dutta, Shantanu"

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation a…

1
(Wuyts, Stefan) (Dutta, Shantanu)

How Does Enforcement Deter Gray Market Incidence?

1
(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)

Perception spillovers across competing brands: a disaggregate model of how and when

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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

Customizing complex products: when should the vendor take control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

Conceptualizing and measuring capabilities: methodology and empiritical application

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(Dutta, Shantanu) (Narasimhan, Om) (Rajiv, Surendra)