Found 6 results for your keywords: author="Dutta, Shantanu"

Perception spillovers across competing brands: a disaggregate model of how and when

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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)

How does enforcement deter gray market incidence?

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(Dutta, Shantanu) (Bergen, Mark E.) (Antia, Kersi D.) (Fisher, Robert J.)

Customizing complex products: when should the vendor take control?

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(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

Marketing in technology-intensive markets: toward a conceptual framework

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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Portfolios of interfirm agreements in technology-intensive markets: consequences for innovation a…

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(Wuyts, Stefan) (Dutta, Shantanu)

Conceptualizing and measuring capabilities: methodology and empiritical application

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(Dutta, Shantanu) (Narasimhan, Om) (Rajiv, Surendra)