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Promotional strategy managing the marketing communications process James F. Engel, Martin R. Wars…
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(Engel, James F.) (Warshaw, Martin R.)
Consummer behavior James F. Engel, Roger D. Blackwell and Pane W. Miniard
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(Engel, James F.) (Miniard, Paul W.)
Consummer behavior James F. Engel, Roger D. Blackwell and Pane W. Miniard
3
(Engel, James F.) (Miniard, Paul W.)
Consumer behavior James F. Engel
1
(Blackwell, Roger D.) (Engel, James F.)
Consumer behavior James F. Engel, Roger D. Blackwell and Paul W. Miniard
2
(Engel, James F.) (Miniard, Paul W.)
Promotional strategy : managing the marketing communications process James F. Engel, Martin R. Wa…
1
(Engel, James F.) (Warshaw, Martin R.)
Consumer behavior
1
(Blackwell, David W.) (Engel, James F.) (Miniard, Paul W.)
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