Found 3 results for your keywords: author="Ferraro, Rosellina"

The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities o…

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(Winer, Russell S.) (Inman, J. Jeffrey) (Ferraro, Rosellina)

The Roles of Channel-Category Associations and Geodemographics in Channel Patronage

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(Shankar, Venkatesh) (Inman, J. Jeffrey) (Ferraro, Rosellina)

Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution

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(Ferraro, Rosellina.) (Kirmani, Amna. Matherly, Ted.)