Found 3 results for your keywords: author="Fitzsimons, Gavan J."

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

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(Spiller, Stephen A.) (Fitzsimons, Gavan J. Lynch JR, John G. McClelland, Gary H.)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

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(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

Product contagion: changing consumer evaluations through physical contract with "disgusting" prod…

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(Morales, Andrea C.) (Fitzsimons, Gavan J.)