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Why Do Customer Relationship Management Applications Affect Customer Satisfaction?
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(Mithas, Sunil) (Krishnan, M.S.) (Fornell, Claes)
Customer Satisfaction and Shareholder Value
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(Fornell, Claes) (Anderson, Eugene W.) (Mazvancheryl, Sanal K.)
Customer Satisfaction and Stock Prices: High Returns, Low Risk
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(Mithas, Sunil) (Fornell, Claes) (Krishnan, M. S.) (Morgeson, Forrest V., III.)
Reexamining the Market Share?Customer Satisfaction Relationship
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(Rego, Lopo L.) (Morgan, Neil A.) (Fornell, Claes)
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