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Ditemukan 3 dari pencarian Anda melalui kata kunci: author="Frow, Pennie"
cover
Strategic customer management : integrating relationship marketing and CRM
Payne, AdrianFrow, Pennie

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder …

Edisi
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ISBN/ISSN
9781107014961
Deskripsi Fisik
xvi, 529 p. : ill. ; 26 cm
Judul Seri
1501
No. Panggil
658.812 PAY s
cover
A Strategic framework for customer relationship management
Payne, AdrianFrow, Pennie

Hardcopy

Edisi
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ISBN/ISSN
-
Deskripsi Fisik
-
Judul Seri
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No. Panggil
IM1640713
cover
A Strategic framework for customer relationship management
Payne, AdrianFrow, Pennie

In this article, the authors develop a conceptual framework for customer relationship management (CRM) that helps broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder value. The development of this framework is a response to a challenge by researchers who criticize the severe lack of CRM research that takes a broader, strategic focus. They sugg…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
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