Found 5 results for your keywords: author="Ghosh, Mrinal"

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Contracting to (dis)incentivize? An integrative transaction-cost approach on how contracts govern…

1
(Ghosh, Mrinal) (Zanarone, Giorgio) (Lo, Desmond (Ho-Fu))

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

Customizing complex products: when should the vendor take control?

1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)

Strategic fit in industrial alliances: an empirical test of governance value analysis

1
(Ghosh, Mrinal) (John, George)