Found 2 results for your keywords: author="Gopalakrishna, Srinath"

Optimal pricing strategies for an automotive aftermarket retailer

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(Gopalakrishna, Srinath) (Mantrala, Murali K.) (Seetharaman. P.B.) (Kaul, Rajeeve) (Stam, Antonie)

A Three-stage model of integrated marketing communications at the marketing-sales interface

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(Smith, Timothy M.) (Gopalakrishna, Srinath) (Chatterjee, Rabikar)