Found 15 results for your keywords: author="Grewal, Dhruv"

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

1
(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

1
(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailing management 9th ed

8
(Grewal, Dhruv) (Levy, Michael) (715 (p)) (Weitz, Barton A.)

Retailing management 11th ed

2
(Grewal, Dhruv) (Levy, Michael)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

Understanding Service Convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

1
(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How to Design an AI Marketing Strategy

1
(Davenport, Thomas H.) (Grewal, Dhruv) (Guha, Abhijit)

Retailing management 10 ed

1
(Grewal, Dhruv) (Levy, Michael) (Weitz, Barton A.)

Journal of Marketing

1
(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig-Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling-Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Marketing

5
(Grewal, Dhruv) (Levy, Michael)

Marketing

1
(Grewal, Dhruv) (Levy, Michael)