Found 16 results for your keywords: author="Grewal, Dhruv"

The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services

1
(Grewal, Dhruv) (Roggeveen, Anne L) (Townsend, Claudia) (Krishnan, R)

Relationship Velocity: Toward A Theory of Relationship Dynamics

1
(Palmatier, Robert W) (Houston, Mark B) (Dant, Rajiv P) (Grewal Dhruv)

Soda versus Cereal and Sugar versus Fat: Drivers of Healthful Food Intake and the Impact of Diabe…

1
(Grewal, Dhruv) (Ailawadi, Kusum L.) (Ma, Yu)

Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

1
(Grewal, Dhruv) (Biswas, Abhijit) (Guha, Abhijit) (Bhowmick, Sandeep)

Retailing management 9th ed

8
(Grewal, Dhruv) (Levy, Michael) (715 (p)) (Weitz, Barton A.)

Retailing management 11th ed

2
(Grewal, Dhruv) (Levy, Michael)

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationsh…

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.)

Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context

1
(Grewal, Dhruv) (Seiders, Kathleen) (Voss, Glenn B.) (Godfrey, Andrea L.)

Understanding Service Convenience

1
(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

1
(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

1
(Grewal, Dhruv) (Palmatier, Robert W.) (Dant, Rajiv P.) (Evans, Kenneth R.)

How to Design an AI Marketing Strategy

1
(Davenport, Thomas H.) (Grewal, Dhruv) (Guha, Abhijit)

Retailing management 10 ed

1
(Grewal, Dhruv) (Levy, Michael) (Weitz, Barton A.)

Journal of Marketing

1
(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig) (Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling) (Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Marketing

5
(Grewal, Dhruv) (Levy, Michael)

Marketing

1
(Grewal, Dhruv) (Levy, Michael)