Ditapis dengan
Environments, unobserved heterogeneity, and the effect of market orientation …
The interaction between market orientation and facets of the environment is theoretically compelling and is hence the primary interaction studied in market orientation literature. Yet empirical literature offers mixed findings regarding these interaction effects. We suggest that these mixed findings may result from the failure of extant research to control for unobserved heterogeneity that may …
- Edisi
- -
- ISBN/ISSN
- 920703
- Deskripsi Fisik
- pp. 206-233
- Judul Seri
- -
- No. Panggil
- JAMS4102
Strategic responses to new technologies and their impact on firm performance
Modern corporations must adopt and assimilate new technologies to build and sustain competitive advantage. The authors develop a theoretical framework to understand the relationships among (1) strategic responses to new technologies, (2) organizational resources, and (3) firm performance. The authors operationalize this framework for adoption of the Internet by traditional store-based retailers…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- IM1700514
The Role of relational knowledge stores in interfirm partnering
Drawing on the notions of relational capabilities and absorptive capacity, the authors examine the effects of interactional, functional, and environmental knowledge stores on relationship quality and relationship portfolio effectiveness. Relational capability involves a firm's learned ways of behaving in its interfirm relationships (IRs), including procedures and policies in IR management. To d…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- IM1700502
Building organizational capabilities for managing economic crisis: the role o…
S3
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- Teddy SRP1
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating …
To manage marketing channels, subsidiaries of multinational corporations (MNCs) must balance mandates from headquarters (HQ) with the local realities of the foreign markets..Printed Journal
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JMR5003
Journal of Marketing
The authors study the drivers and performance implications of retailers' branding strategies for their premium and economy private-label tiers..Printed Journal
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JOM8004
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irr…
The authors address the questions of whether and how corporate social responsibility (CSR) relates to firm performance and, in so doing, identify four mechanisms pertaining to this relationship: (1) slack resources lead to CSR (i.e., slack resources mechanism) (2) CSR improves performance (i.e., good management mechanism), (3) CSR makes amends for past corporate social irresponsibility (CSI) (i…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JM8002
Supplier-Selected Referrals
In business-to-business markets, suppliers often ask an existing customer to provide a referral for them (i.e., a supplier-selected referral), in which the supplier selects a referrer to influence a specific potential customer favorably. The selection of the referrer is important because the right referrer providing the right message can generate business for the supplier. To study supplier-sel…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JM7802
The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads
The sales lead black hole?the 70% of leads generated by marketing departments that sales representatives do not pursue?may result from competing demands on sales reps' time. Using the motivation?opportunity?ability framework, the authors consider factors that influence sales reps' pursuit (or lack thereof) of marketing and self-generated leads. The proportion of time that sales reps devote to m…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- JM7701
Dynamic strategic groups: deriving spatial evolutionary paths
Recent theoretical developments in the domain of strategic groups, specifically those related to cognitive groups and strategic group identity, seem to suggest that strategic group membership is likely to be relatively stable over time and that firms in a strategic group co-evolve. Yet appropriate data analytic approaches that use information about firms over time to identify stable strategic g…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
A Clusterwise bilinear multidimensional scaling methodology for simultaneous …
The segmentation-targeting-positioning conceptual framework has been the traditional foundation and genesis of marketing strategy formulation. The authors propose a general clusterwise bilinear spatial model that simultaneously estimates market segments, their composition, a brand space, and preference/utility vectors per market segment; that is, the model performs segmentation and positioning …
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Hybrid strategic groups
The notion of strategic groups has recently emerged as a critical perspective for uncovering firms' strategic postures/recipes and competitive market structures. Firms within strategic groups generally adopt similar strategic recipes and compete more intensely than firms across strategic groups. Building on recent research, the authors develop the concept of hybrid strategic groups, which blend…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
An Alternative efficient representation of demand-based competitive asymetry
Competitive asymmetry is defined in terms of the directional level of competition among brands/firms (i.e., unit of analysis), where the degree to which brand/firm A may compete with brand/firm B does not equal the degree to which brand/firm B competes with brand/firm A. Such a market structure phenomenon is quite commonplace in virtually every market, e.g., where there exists distinct market l…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Satisfaction strength and customer loyalty
Although empirical research indicates that satisfaction is intimately linked to loyalty, anecdotal evidence reveals that many customers who state that they are satisfied with a service provider nevertheless subsequently defect. In this article, the authors focus on identifying which customers are vulnerable to defection, despite stating high levels of satisfaction. Drawing on the emerging persp…
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Strategic responses to new technologies and their impact of firm performance
Modern corporations must adopt and assimilate new technologies to build and sustain competitive advantage. The authors develop a theoretical framework to understand the relationships among (1) strategic responses to new technologies, (2) organizational resources, and (3) firm performance. The authors operationalize this framework for adoption of the Internet by traditional store-based retailers…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The role of the institutional environment in marketing channels
Set within the political economy framework, marketing channels literature predominantly has used an efficiency-based task environment perspective and largely overlooked a legitimacy-based institutional environment approach in studying channel attitudes, behaviors, processes and structures. The purpose of the article is to highlight the importance of the institutional environment and develop a c…
- Edisi
- -
- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Who competes with whom? a demand-based perspective for identifying and repres…
A host of strategic management and marketing issues, including competitive analysis and strategic decision making, hinges on accurately identifying and representing competitive market structures. It is readily acknowledged that competitive market structures are typically asymmetric; namely, one firm may actively compete with another in a given market but not vice versa. However, empirical effor…
- Edisi
- -
- ISBN/ISSN
- 1432095
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
The Timing of repeat purchases of consumer durable goods: the role of functio…
In an attempt to bring consumer psychology theories into research on the timing of repurchase of consumer durables, the authors suggest that attitude functions (knowledge, value expressive, social adjustive, and utilitarian) can help explain and predict interpurchase intervals. Adopting an interactionist perspective, the authors propose that the effect of the attitude functions is contingent on…
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Incentive-aligned conjoint analysis
Because most conjoint studies are conducted in hypothetical situations with no consumption consequences for the participants, the extent to which the studies are able to uncover "true" consumer preference structures is questionable. Experimental economics literature, with its emphasis on incentive alignment and hypothetical bias, suggests that more realistic incentive-aligned studies result in …
- Edisi
- -
- ISBN/ISSN
- 222437
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- -
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah