Found 3 results for your keywords: author="Griffith, David A."

New Product Creativity: Understanding Contract Specificity in New Product Introductions

1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

Passive and Active Opportunism in Interorganizational Exchange

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(Jap, Sandy D.) (Griffith, David A.) (Seggie, Steven H.)

Getting marketers to invest in firm-specific capital

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(Lusch, Robert F.) (Griffith, David A.)