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Critical service logic: making sense of value creation and co-creation
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(Gronroos, Christian) (Voima, Paivi)
Service management and marketing : managing the moments of truth in service competition Chritian …
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(Gronroos, Christian)
Service management and marketing : managing the moments of truth in service competition Chritian …
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(Gronroos, Christian)
Service management and marketing a customer relationship management approach Christian Gronroos
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(Gronroos, Christian)
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Artikel Jurnal
B. Penunjang
B. Wajib
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Studi Kasus FEB UI
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