Found 6 results for your keywords: author="Gummesson, Evert"

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Qualitative methods in management research 2nd ed

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(Gummesson, Evert)

Total relationship marketing. 2nd

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(Gummesson, Evert)

Practical value of adequate marketing management theory

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(Gummesson, Evert)

Making relationship marketing operational

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(Gummesson, Evert)

Total relationship marketing 3rd ed

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(Gummesson, Evert)