Found 7 results for your keywords: author="Gupta, Sachin"

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Simulated maximum likelihood estimator for the Random Coefficient Logit model using aggregate data

1
(Gupta, Sachin) (Park, Sungho)

A Direct approach to predicting discretized response intarget marketing

1
(Gupta, Sachin) (Bodapati, Anand)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)