Found 4 results for your keywords: author="Gupta, Sachin"

Simulated maximum likelihood estimator for the Random Coefficient Logit model using aggregate data

1
(Gupta, Sachin) (Park, Sungho)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

A Direct approach to predicting discretized response intarget marketing

1
(Gupta, Sachin) (Bodapati, Anand)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)