Found 5 results for your keywords: author="Gupta, Sunil"

What Is a free customer worth?

1
(Mela, Carl F.) (Gupta, Sunil)

A Model of consumer learning for service quality and usage

1
(Gupta, Sunil) (Ansari, Asim) (Iyengar, Raghuram)

Defection detection: measuring and understanding the predictive accuracy of customer churn models

1
(Mason, Charlotte) (Gupta, Sunil) (Neslin, Scott A.) (Kamakura, Wagner) (Lu, Junxiang)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)