Found 2 results for your keywords: author="Haenlein, Michael"

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

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(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Targeting Revenue Leaders for a New Product

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(Haenlein, Michael) (Libai, Barak)