Found 5 results for your keywords: author="Hanssens, Dominique M."

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity

1
(Pauwels, Koen) (Hanssens, Dominique M.) (Siddarth, S.)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

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(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva) (Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Marketing when customer equity matters

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(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

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(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)