Found 4 results for your keywords: author="Hanssens, Dominique M."

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Marketing Strategy and Wall Street: Nailing down Marketing's Impact

(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Marketing when customer equity matters

(Hanssens, Dominique M.) (Thorpe, Daniel) (Finkbeiner, Carl)

The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth

(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)