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An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

(Ailawadi, Kusum L.) (Harlam, Bari)

Promotion profitability for a retailer: the role of promotion, brand, category, and store charact…

(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)