Found 4 results for your keywords: author="Heerde, Harald J. Van"

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

The Dynamic effect of innovation on market structure

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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Decomposing the promotional revenue bump for loyalty program members versus nonmember

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(Heerde, Harald J. Van) (Bijmolt, Tammo H.A.)