Found 4 results for your keywords: author="Heerde, J. van Harald"

Decomposing the Promotional Revenue Bump for Loyalty Program Members versus Nonmembers

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(Heerde, J. van Harald) (Bijmolt, H. A. Tammo)

New Empirical Generalizations on the Determinants of Price Elasticity

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(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Marketing Models and the Lucas Critique

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(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

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(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)