Found 9 results for your keywords: author="Hennig-Thurau, Thorsten"

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Does Customer Demotion Jeopardize Loyalty?

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(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)

The Last Picture Show? Timing and Order of Movie Distribution Channels

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(Sattler, Henrik) (Hennig-Thurau, Thorsten) (Henning, Victor) (Eggers, Felix) (Houston, Mark B.)

Consumer File Sharing of Motion Pictures

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(Sattler, Henrik) (Hennig-Thurau, Thorsten) (Henning, Victor)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

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(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

Understanding relationship marketing outcomes: an integration of relational benefits and relation…

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(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Gwinner, Kevin P.)

Journal of Marketing

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(Grewal, Dhruv) (Ferris, Gerald R.) (Roggeveen, Anne L.) (Basuroy, Suman) (Chatterjee, Subimal) (Hennig-Thurau, Thorsten) (Wieseke, Jan) (Gunturkun, Pascal) (Schons, Laura Marie) (Townsend, Claudia) (Caldieraro, Fabio) (Kocher, Bruno) (Bolander, Willy.) (Satornino, Cinthia B.) (Hughes, Douglas E.) (Haumann, Till) (Krishnan, R.) (Kao, Ling-Jing) (Cunha Jr. Marcus) (Heathe, Timothy B.) (Kim, Junghan) (Lakshmanan, Arun.)

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

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(Hennig-Thurau, Thorsten) (Marchand, Andre) (Marx, Paul)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

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(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)