Found 3 results for your keywords: author="Hoeffler, Steve"

The Role of imagination-focused visualization on new product evaluation

1
(Hoeffler, Steve) (Dahl, Darren W.) (Min Zhao)

MEntal simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Measuring preferences for really new products

1
(Hoeffler, Steve)