Found 24 results for your keywords: author="Homburg, Christian"
Hal. Awal Sebelumnya 1 2

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

1
(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)

Managing dynamics in a customer portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Social identity and the service-profit chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Configurations of marketing and sales: a taxonomy

1
(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Customer prioritization: does it pay off, and how should it be implemented?

1
(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)

Satisfaction, complaint, and the stock value gap

1
(Homburg, Christian) (Luo, Xueming)

The Thought worlds of marketing and sales: which differences make a difference?

1
(Homburg, Christian) (Jensen, Ove)

Responsiveness to customers and competitors: the role of affective and cognitive organizational s…

1
(Homburg, Christian) (Grozdanovic, Marko) (Klarmann, Martin)

Neglected outcomes of customer satisfaction

1
(Homburg, Christian) (Luo, Xueming)

Neglected outcomes of customer satisfaction

1
(Homburg, Christian) (Luo, Xueming)

Publishing processes in the academic marketing discipline in the United States: a German perspective

1
(Homburg, Christian)

Intraorganizational determinants of key account management effectiveness

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Is Speed of integration really a success factor of mergers and acquisitions? an analysis of the r…

1
(Homburg, Christian) (Bucerius, Matthias)
Hal. Awal Sebelumnya 1 2