Found 23 results for your keywords: author="Homburg, Christian"
Hal. Awal Sebelumnya 1 2

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction…

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger…

1
(Homburg, Christian) (Bucerius, Matthias)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…

1
(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)

A multiple-layer model of market-oriented organizational culture: measurement issues and performa…

1
(Homburg, Christian) (Pflesser, Christian)

Motivating Sales Reps for Innovation Selling in Different Cultures

1
(Homburg, Christian) (Hohenberg, Sebastian)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Customer prioritization: does it pay off, and how should it be implemented?

1
(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)

Publishing processes in the academic marketing discipline in the United States: a German perspective

1
(Homburg, Christian)

Intraorganizational determinants of key account management effectiveness

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Is Speed of integration really a success factor of mergers and acquisitions? an analysis of the r…

1
(Homburg, Christian) (Bucerius, Matthias)
Hal. Awal Sebelumnya 1 2