Found 24 results for your keywords: author="Homburg, Christian"
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Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

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(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and…

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(Homburg, Christian) (Furst, Andreas)

Do Satisfied Customers Really Pay More? A Study of the Relationship between Customer Satisfaction…

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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger…

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(Homburg, Christian) (Bucerius, Matthias)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

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(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Incumbents' defense strategies: a comparison of deterrence and shakeout strategy based on evoluti…

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(Homburg, Christian) (Furst, Andreas) (Ehrmann, Thomas) (Scheinker, Eugen)

A multiple-layer model of market-oriented organizational culture: measurement issues and performa…

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(Homburg, Christian) (Pflesser, Christian)

Motivating Sales Reps for Innovation Selling in Different Cultures

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(Homburg, Christian) (Hohenberg, Sebastian)

How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority

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(Homburg, Christian) (Jensen, Ove) (Hahn, Alexander)

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Acc…

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(Homburg, Christian) (Stierl, Marcel) (Bornermann, Torsten)

Managing dynamics in a customer portfolio

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(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

The Worth of product placement in successful films: an event study analysis

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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Social identity and the service-profit chain

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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Configurations of marketing and sales: a taxonomy

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(Homburg, Christian) (Jensen, Ove) (Krohmer, Harley)

Customer prioritization: does it pay off, and how should it be implemented?

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(Homburg, Christian) (Droll, Mathias) (Totzek, Dirk)

Satisfaction, complaint, and the stock value gap

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(Homburg, Christian) (Luo, Xueming)

The Thought worlds of marketing and sales: which differences make a difference?

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(Homburg, Christian) (Jensen, Ove)

Responsiveness to customers and competitors: the role of affective and cognitive organizational s…

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(Homburg, Christian) (Grozdanovic, Marko) (Klarmann, Martin)

Neglected outcomes of customer satisfaction

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(Homburg, Christian) (Luo, Xueming)
1 2 Berikutnya Hal. Akhir