Found 20 results for your keywords: author="Hunt, Shelby D"

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Foundations of marketing theory: toward a general theory of marketing

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(Hunt, Shelby D.)

Marketing theory : the philosophy of marketing science

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(Hunt, Shelby D)

Marketing theory the philosophy of marketing science

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(Hunt, Shelby D.)

Marketing theory : Foundations, controversy, strategy, resource-advantage theory

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(Hunt, Shelby D)

The Resource-advantage theory of competition

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(Hunt, Shelby D.) (Morgan, Robert M.)

The Resource-advantage theory of competition

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(Hunt, Shelby D.) (Morgan, Robert M.)

Bartels' metatheory of marketing: a perspective

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(Hunt, Shelby D.) (Hunt, Kenneth A.)

Objectivity in marketing theory and research

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(Hunt, Shelby D.)

Interimistic relational exchange: conceptualization and propositional development

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(Hunt, Shelby D.) (Lambe, C. Jay) (Spekman, Robert E.)

The morphology of theory and the general theory of marketing

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(Hunt, Shelby D.)

The commitment-trust theory of relationship marketing

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(Hunt, Shelby D.) (Morgan, Robert M.)

For reason and realism in marketing

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(Hunt, Shelby D.)

Truth in marketing theory and research

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(Hunt, Shelby D.)

Are the logical empiricist models of explanation dead?

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(Hunt, Shelby D.)

Lawlike generalizations and marketing theory

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(Hunt, Shelby D.)

Modeern marketing theory , Ch.1, 1991

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(Hunt, Shelby D.)

Marketing Theory:Philosophy Of Science Perspectives

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(Hunt, Shelby D.) (Bush, Ronald F)

Modern marketing theory critical issues in the philosophy of marketing science

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(Hunt, Shelby D.)