Found 17 results for your keywords: author="Hunt, Shelby D."

Foundations of marketing theory: toward a general theory of marketing

1
(Hunt, Shelby D.)

Marketing theory the philosophy of marketing science

4
(Hunt, Shelby D.)

The Resource-advantage theory of competition

1
(Hunt, Shelby D.) (Morgan, Robert M.)

The Resource-advantage theory of competition

1
(Hunt, Shelby D.) (Morgan, Robert M.)

Bartels' metatheory of marketing: a perspective

1
(Hunt, Shelby D.) (Hunt, Kenneth A.)

Objectivity in marketing theory and research

1
(Hunt, Shelby D.)

Interimistic relational exchange: conceptualization and propositional development

1
(Hunt, Shelby D.) (Lambe, C. Jay) (Spekman, Robert E.)

The morphology of theory and the general theory of marketing

1
(Hunt, Shelby D.)

The commitment-trust theory of relationship marketing

1
(Hunt, Shelby D.) (Morgan, Robert M.)

For reason and realism in marketing

1
(Hunt, Shelby D.)

Truth in marketing theory and research

1
(Hunt, Shelby D.)

Are the logical empiricist models of explanation dead?

1
(Hunt, Shelby D.)

Lawlike generalizations and marketing theory

1
(Hunt, Shelby D.)

Modeern marketing theory , Ch.1, 1991

1
(Hunt, Shelby D.)

The identity salience model of relationship marketing success: the case of nonprofit marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Marketing Theory:Philosophy Of Science Perspectives

1
(Hunt, Shelby D.) (Bush, Ronald F)

Modern marketing theory critical issues in the philosophy of marketing science

1
(Hunt, Shelby D.)