Found 113 results for your keywords: author="Ira Iriyanty"
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The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)

The Effect of Hesitation at Checkout Towards Shopping Cart Abandonment on Mobile Shopping Commerc…

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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Agung Nugroho (Penguji)) (Mutiara Nandhiaty)

Pengaruh Motivasi E-tailer Indonesia Terhadap Intensi Penggunaan Kemasan Pengiriman Ramah Lingkun…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Alyssa Rahmawardhani Wijaya)

A Recipe for Customers Repatronage Intention and Brand Resonance at Sushi Tei As an Internet Cele…

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(Ira Iriyanty (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Davina Tarisya Putri)

Impact of Brand Familiarity, Information Quality, Involvement on Brand's Social Media, and Attitu…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (M. Fatah Adiwicaksono P.)

Investigating E-Waste Recycling Participation in Indonesia: A Behavioural Reasoning Theory Perspe…

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(Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Syafrie Muhammad Hawari)

Analysing the Impact of Customer Perception of Online Retail Ethics towards Repurchase Intention …

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(Karto Adiwijaya (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Furqon Anshori)

Pengaruh Kualitas Layanan, Atmosfer Toko dan Kewajaran Harga terhadap Loyalitas Merek dalam Indu…

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(Ira Iriyanty (Pembimbing/Promotor)) (Liyu Adhi Kasari Sulung (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Fajar Ilhamdi)

The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Acr…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Elevita Yuliati (Penguji)) (Jovindes Justian)

Testing Factors Influencing Impulsive Buying Intention In TikTok Livestream Shopping Among Gen Z …

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(Ira Iriyanty (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Raihan Sadira)

Understanding the Intention in Adopting Online Laundry Services: A Digitalize Approach to Foster …

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Catherine Kennytha Pedi)

The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live St…

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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Yeshika Alversia (Penguji)) (Moza Abel Talitha)

Antecedents of Customer Engagement and Purchase Intention of Food and Beverage Products on Live S…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Sheila Griselda)

Explaining The Willingness to Pay More of Green Products in Indonesia: The Study of Gen Z & Y = P…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Dewi Sella Putri Kobayashi)

Analisis Pengaruh Perilaku Omnichannel/Showrooming terhadap Pembuatan User-generated Content pada…

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Felicia Rebecca Togiuli Aritonang)

Analisis Pengaruh Nilai Konten Destinasi Pariwisata terhadap eWOM Melalui Consumer Engagement dan…

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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Catherine Nadia Alexandra)

The Influence of Creative Packaging Design on Customers' Motivation to Process and Purchase Decis…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alya Syahrani)

The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…

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(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)

Analysis of Instagram Content as Social Media Marketing Strategy to Increase Brand Awareness Effe…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji)) (Raden Nazla Maura Nadhifah)
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