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author="Ira Iriyanty (Pembimbing/Promotor)"
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Hal. Akhir
The Implication of Temporary “Pop-up” Retail on Consumer Reaction through the Mediating Roles…
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(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Kalisha Nea Putri)
When Cute Meets Shopping: Analisis Symbolic Representation, Self-Image Congruence, dan Emotional …
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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Agung Nugroho (Penguji)) (Alyssa Zahra)
Revealing the Face of Live Shopping: How Live Stream Host Characteristics Influence Consumer Inte…
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(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Shabrina Arifanti)
The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …
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(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)
Pengaruh Kesadaran Halal Generasi Z akan Pengetahuan Rantai Pasokan Halal terhadap Niat Membeli P…
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Daryanti (Penguji)) (Choirunnisa Maharani Fauzi)
The Effect of Hesitation at Checkout Towards Shopping Cart Abandonment on Mobile Shopping Commerc…
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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Agung Nugroho (Penguji)) (Mutiara Nandhiaty)
A Recipe for Customers Repatronage Intention and Brand Resonance at Sushi Tei As an Internet Cele…
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(Ira Iriyanty (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Davina Tarisya Putri)
Revenge Consumption pada Produk Pakaian sebagai Cara Mengatasi Emosi Negatif Akibat Stres di Kala…
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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Agung Nugroho (Penguji)) (Syifa Krisna Azahra)
Pengaruh Kualitas Layanan, Atmosfer Toko dan Kewajaran Harga terhadap Loyalitas Merek dalam Indu…
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(Ira Iriyanty (Pembimbing/Promotor)) (Liyu Adhi Kasari Sulung (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Fajar Ilhamdi)
Testing Factors Influencing Impulsive Buying Intention In TikTok Livestream Shopping Among Gen Z …
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(Ira Iriyanty (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Raihan Sadira)
Analisis Pengaruh Nilai Konten Destinasi Pariwisata terhadap eWOM Melalui Consumer Engagement dan…
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Catherine Nadia Alexandra)
Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)
The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live St…
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(Ira Iriyanty (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Yeshika Alversia (Penguji)) (Moza Abel Talitha)
Analisis Minat Beli Konsumen Terhadap Kursus Online Berbayar Pada Pengguna Platform RevoU
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Salsabila Nail Adila)
The Influence of Sports Celebrity Personality of Roger Federer towards Consumer Purchase Intentio…
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Bayu Kusuma)
Analisis Pengaruh Theory of Planned Behavior, Ethical Considerations, dan Conscious Consumption I…
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Annisa Suhartini)
Analyzing Effects of Enjoyment and Free-Item Experience in FreeFire Mobile Game on the Desire to …
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Ikhsan Alviananta)
Pengaruh Social Media Marketing Elements Terhadap Consumer-Brand Engagement dan Brand Knowledge p…
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Bintang Pramudya Sentanu)
Analisis Pengaruh Persepsi Harga dan Pengemasan Produk Terhadap Perilaku Pencarian Informasi Pra …
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Prasasya Pinasthika) (Tengku Ezni Balqiah (Penguji))
Analisis Faktor-Faktor yang Memengaruhi Niat Penggunaan Berkelanjutan E-Wallet di Indonesia
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(Ira Iriyanty (Pembimbing/Promotor)) (Hapsari setyowardhani (Penguji)) (Maria Ulpah (Penguji)) (Jonathan Ariel)
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