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Analisis Implementasi Komunikasi Pemasaran Terpadu ABC Mobile pada PT Bank XYZ
1
(Helman Arif (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Hapsari setyowardhani (Penguji)) (Vinny Farida Hasian)
Analisis Faktor Pembelian Obligasi Syariah bagi Konsumen Muslim
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Rizki Fayad Pratama)
Enigma Loyalitas Konsumen: Analisis Perceived Value Multidimensi pada Konsumen GoFood Indonesia
1
(Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Mutiara Baby Admeinasthi (Pembimbing/Promotor)) (Aimee Suria Chendra)
Exploring the influence of online shopping experience on impulse buying behavior: a study on e-co…
1
(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Nandana Makarim Himawan)
Pengaruh Faktor Lingkungan Terhadap Green Purchase Behavior Konsumen di Area Jabodetabek
1
(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rambat Lupiyoadi (Penguji)) (Ahmad Rafi Agus Salim)
The Role of Social Media in Promoting Sustainable Green Lifestyles: Influencers and Value Co-Crea…
1
(Sri Daryanti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Elevita Yuliati (Penguji)) (Rizky Suryaputra)
Adopsi Penggunaan Islamic Fintech Di Indonesia: Pendekatan Model UTAUT dan Religiusitas sebagai M…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rambat Lupiyoadi (Penguji)) (Alfina Nur Afriani)
The Branding Trilogy: Gen Z's Values, Brand Consciousness, and Behavioral Intentions in Premium F…
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triza Mudita (Penguji)) (Marshanda Nasya Widyarso)
Pengaruh Palestine Humanity Cause-Related Campaign Terhadap Niat Beli Skincare: Apakah Emotional …
1
(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Nabillah Nurif’ Ah)
Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK
1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)
Pengaruh Motivasi E-tailer Indonesia Terhadap Intensi Penggunaan Kemasan Pengiriman Ramah Lingkungan
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Alyssa Rahmawardhani Wijaya)
Pengaruh Intrinsic Motivations dan Shopping Engagement terhadap Intention to Buy Pengguna Aplikas…
1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Saverio Davin Ditasyah Riyandi Putra)
Analysing the Impact of Customer Perception of Online Retail Ethics towards Repurchase Intention …
1
(Karto Adiwijaya (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Furqon Anshori)
Investigating E-Waste Recycling Participation in Indonesia: A Behavioural Reasoning Theory Perspe…
1
(Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Syafrie Muhammad Hawari)
The Impact of Cause Related Marketing on Brand Loyalty: The Moderating Role of CSR Perception Acr…
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Elevita Yuliati (Penguji)) (Jovindes Justian)
Understanding the Intention in Adopting Online Laundry Services: A Digitalize Approach to Foster …
1
(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Catherine Kennytha Pedi)
Analisis Pengaruh Perilaku Omnichannel/Showrooming terhadap Pembuatan User-generated Content pada…
1
(Rambat Lupiyoadi (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Daryanti (Penguji)) (Felicia Rebecca Togiuli Aritonang)
The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia
1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)
The Impact of Involvement on a Brand’s Social Media Page and Its Influence on the Purchase Inte…
1
(Yeshika Alversia (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Ira Iriyanty (Penguji)) (Amanda Andriana Vaharani)
The Influence of Creative Packaging Design on Customers' Motivation to Process and Purchase Decis…
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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Alya Syahrani)
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