Found 8 results for your keywords: author="Jayachandran, Satish"

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Brand Licensing: What Drives Royalty Rates?

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(Jayachandran, Satish) (Kaufman, Peter et all)

The Impact of customer relationship management implementation on cost and profit efficiencies: ev…

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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

The Relative impact of marketing, research-and-development, and operations capabilities on firm p…

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(Jayachandran, Satish) (Krasnikov, Alexander)

The Role of relational embeddedness in retail buyers' selection of new products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

Market orientation: a meta-analytic review and assessment of its antecedents and impact on

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(Kirca, Ahmet H.) (Jayachandran, Satish)