Found 3 results for your keywords: author="Johar, Gita Venkataramani"

Integration of discrepant sales forecast: the influence of plausibility inferences based on an ev…

1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…

1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

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(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)