Found 7 results for your keywords: author="John, George"

Bonuses Versus Commissions: A Field Study

1
(John, George) (Rao, Raghunath Singh) (Kishore, Sunil)

When should original equipment manufacturers use branded component contracts with suppliers?

1
(Ghosh, Mrinal) (John, George)

Learning from a service guarantee quasi experiment

1
(John, George) (Chen, Xinlei) (Hays, Julie M.) (Hill, Arthur V.) (Geurs, Susan E.)

Governance value analysis and marketing strategy

1
(Ghosh, Mrinal) (John, George)

Understanding institutional designs within marketing value systems

1
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Marketing in technology-intensive markets: toward a conceptual framework

1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Strategic fit in industrial alliances: an empirical test of governance value analysis

1
(Ghosh, Mrinal) (John, George)