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Ditemukan 6 dari pencarian Anda melalui kata kunci: author="Johnson, Michael D."
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Customer portfolio management: toward a dynamic theory of exchange relationships
Johnson, Michael D.Selness, Fred

Management of an entire portfolio of customers who are at different relationship stages requires a dynamic theory of exchange relationships that capture the trade-offs between scale economies and lifetime customer value. This article contributes to the understanding of relationship management by developing a typology of exchange relationship mechanisms and a model of relationship dynamics and b…

Edisi
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ISBN/ISSN
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Deskripsi Fisik
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Judul Seri
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No. Panggil
IM1700522
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The Effects of customer satisfaction, relationship commitment dimensions, and…
Gustafsson, AndersJohnson, Michael D.Roos, Inger

Hardcopy

Edisi
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ISBN/ISSN
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Deskripsi Fisik
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Judul Seri
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No. Panggil
IM1640706
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How different team downsizing approaches influence team-level adaptation and …
Hollenbeck, John R.Ilgen, Daniel R.Johnson, Michael D.DeRue, D. ScottJundt, Dustin K.

This study examined the relative effectiveness of three structural approaches to reducing team size. Seventy-one five-person teams engaged in a simulated interactive task in which the approach to downsizing was manipulated. Results suggest that the structural approaches to reducing team size differentially impact team performance, and this relationship is mediated by how and to what degree team…

Edisi
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ISBN/ISSN
14273
Deskripsi Fisik
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Judul Seri
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No. Panggil
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The Evolution of loyalty intentions
Johnson, Michael D.Herrmann, AndreasHuber, Frank

Printed Journal

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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cover
Customer portfolio management: toward a dynamic theory of exchange relationships
Johnson, Michael D.Selnes, Fred

Management of an entire portfolio of customers who are at different relationship stages requires a dynamic theory of exchange relationships that capture the trade-offs between scale economies and lifetime customer value. This article contributes to the understanding of relationship management by developing a typology of exchange relationship mechanisms and a model of relationship dynamics and b…

Edisi
-
ISBN/ISSN
222429
Deskripsi Fisik
-
Judul Seri
-
No. Panggil
-
cover
The Effect of customer satisfaction, relationship commitment dimensions, and …
Gustafsson, AndersJohnson, Michael D.Ross, Inger

Customer retention is the cornerstone of customer relationship management. Marketing scholars emphasize the influence of three different psychological constructs on customer retention: customer satisfaction, affective commitment, and calculative commitment. Customer satisfaction is a customer's overall evaluation of performance. Affective commitment is created through personal interaction, reci…

Edisi
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ISBN/ISSN
222429
Deskripsi Fisik
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Judul Seri
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No. Panggil
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