Found 5 results for your keywords: author="Johnston, Wesley"

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

A Customer relationship management roadmap: what is know, potential pitfalls, and where to go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

a Customer relationship management roadmap: what is know, potential pitfalls, and where to go

1
(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

Cases in marketing management issues for the 1990s

1
(Hinkle, Charles L.) (Johnston, Wesley J) (Lanigan, Esther F.)