Found 3 results for your keywords: author="Johnston, Wesley J"

A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go

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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

Cases in marketing management issues for the 1990s

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(Hinkle, Charles L.) (Johnston, Wesley J) (Lanigan, Esther F.)