Found 4 results for your keywords: author="Kamakura, Wagner A"

Where did all that money go? understanding how consumers allocate their consumption budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Estimating promotion response when competitive promotions are unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

Size and share of customer wallet

1
(Mela, Carl F.) (Kamakura, Wagner A.) (Du, Rex Yuxing)

Household life cycles and lifestyles in the United States

1
(Du, Rex Y.) (Kamakura, Wagner A.)