Found 5 results for your keywords: author="Kannan, P K"

From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior

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(Janakiraman, Ramkumar) (Bezaweda, Ram) (Kumar, Ashish) (Rishika, Rishika) (Kannan, P K)

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Incorporating subjective characteristics in product design and evaluations

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(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)

Incorporating subjective characteristics in product design and evaluations

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(Ratchford, Brian T.) (Luo, Lan) (Kannan, P.K.)