Found 3 results for your keywords: author="Katsikeas, Constantine S."

Greening" the marketing mix: do firms do it and does it pay off?

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(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Strategy fit and performance consequences of international marketing standardization

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(Katsikeas, Constantine S.) (Samiee, Saeed) (Theodosiou, Marios)