Found 24 results for your keywords: author="Keller, Kevin Lane"
Hal. Awal Sebelumnya 1 2

Red Bull: building brand equity in new ways

1
(Keller, Kevin Lane)

Levi Strauss & co.: creating a sub-brand

1
(Keller, Kevin Lane)

Nike: building a global brand

1
(Keller, Kevin Lane)

MTV: building brand resonance

1
(Keller, Kevin Lane)

Nivea: managing a brand hierarchy

1
(Keller, Kevin Lane)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Branding and brand equity

1
(Keller, Kevin Lane)

Strategic brand management, building, measuring, and Managing brand equity 2nd ed

1
(Keller, Kevin Lane)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Marketing management / Philip Kotler, Kevin Lane Keller

2
(Kotler, Philip) (Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Marketing management

1
(Kotler, Philip) (Keller, Kevin Lane)

Marketing management Philip Kotler, Kevin Lane Keller

20
(Kotler, Philip) (Keller, Kevin Lane)
Hal. Awal Sebelumnya 1 2