Found 24 results for your keywords: author="Keller, Kevin Lane"
1 2 Berikutnya Hal. Akhir

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic brand management : building, measuring, and managing brand equity 3rd ed

3
(Keller, Kevin Lane)

Stategic brand management : building, measuring, and managing brand equity 4th ed

9
(Keller, Kevin Lane)

Marketing management 13th ed

2
(Kotler, Philip) (Keller, Kevin Lane)

Merketing management 14th ed

6
(Kotler, Philip) (Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity 5th ed

2
(Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity 5th

2
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Marketing management 16 ed

1
(Kotler, Philip) (Keller, Kevin Lane) (Chernev, Alexander)

Marketing management

0
(Kotler, Philip) (Keller, Kevin Lane)

The California milk processor board: branding a commodity

1
(Keller, Kevin Lane)

Dupont: managing a corporate brand

1
(Keller, Kevin Lane)

Red Bull: building brand equity in new ways

1
(Keller, Kevin Lane)

Levi Strauss & co.: creating a sub-brand

1
(Keller, Kevin Lane)

Nike: building a global brand

1
(Keller, Kevin Lane)

MTV: building brand resonance

1
(Keller, Kevin Lane)

Nivea: managing a brand hierarchy

1
(Keller, Kevin Lane)

Branding and brand equity

1
(Keller, Kevin Lane)

Strategic brand management, building, measuring, and Managing brand equity 2nd ed

1
(Keller, Kevin Lane)

Strategic brand management: building, measuring, and managing brand equity

1
(Keller, Kevin Lane)

Strategic brand management : building, measuring, and managing brand equity

1
(Keller, Kevin Lane)
1 2 Berikutnya Hal. Akhir