Found 2 results for your keywords: author="Keller, Kristopher O."

Journal of Marketing

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(Dekimpe, Marnik G.) (Grewal, Rajdeep) (Hult, G. Tomas M.) (Geyskens, Inge) (Echambadi, Raj) (Sridhar, Shrihari) (Sinha, Ashish) (Keller, Kristopher O.) (Ahmed, Sumaiya) (Jindal, Rupinder P.) (Germann, Frank) (Kang, Charles) (Giebelhausen, Michael) (Chun, HaeEun Helen) (Cronin Jr., J. Joseph) (Sarangee, Kumar R.) (Lee, Sangwon) (Kim, Taewan) (Mazumdar, Tridib.)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

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(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)