Found 17 results for your keywords: author="Kerin, Roger A"

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan) (Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping …

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(Kerin, Roger A.) (Howard, Daniel J.)

Strategic marketing problems cases and comments

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(Kerin, Roger A.) (Peterson, Robert A.)

Revisiting marketing's lawlike generations":A comment

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(Kerin, Roger A.) (Sethuraman, Raj)

Strategic Marketing Problems : Cases and Comments

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(Kerin, Roger A.) (Robert A. Peterson)

Strategic marketing problems cases and comments Roger A. Kerin

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(Kerin, Roger A) (Peterson, Robert A)

Revisiting marketing's lawlike generalizations": a comment

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(Kerin, Roger A.) (Sethuraman, Raj)

Contemporary perspectives on strategic market planning Roger A. Kerin; Vijay Mahajan (and) P. Raj…

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(Kerin, Roger A.) (Varadarajan, Rajan)

Strategic marketing problems : cases and comments

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(Kerin, Roger A.) (Peterson, Robert A.)

Perspectives on strategic marketing management Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Strategic marketing problems cases and comments Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Strategic marketing problems : cases and comments Roger A. Kerin and Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Marketing

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(Kerin, Roger A.)

Strategic marketing problems : cases and comments Roger A. Kerin [and] Robert A. Peterson

2
(Kerin, Roger A.) (Peterson, Robert A.)

Strategic marketing problems : cases and comments Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Marketing in Asia

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(Kerin, Roger A.)

Perspectives on strategic marketing management Roger A. Kerin [and] Robert A. Peterson

2
(Kerin, Roger A.) (Peterson, Robert A.)