Found 16 results for your keywords: author="Kerin, Roger A."

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping …

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(Kerin, Roger A.) (Howard, Daniel J.)

Strategic marketing problems cases and comments

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(Kerin, Roger A.) (Peterson, Robert A.)

Revisiting marketing's lawlike generalizations": a comment

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(Kerin, Roger A.) (Sethuraman, Raj)

Revisiting marketing's lawlike generations":A comment

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(Kerin, Roger A.) (Sethuraman, Raj)

Strategic Marketing Problems : Cases and Comments

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(Kerin, Roger A.) (Robert A. Peterson)

Strategic marketing problems : cases and comments

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(Kerin, Roger A.) (Peterson, Robert A.)

Marketing

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(Kerin, Roger A.)

Strategic marketing problems cases and comments Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Strategic marketing problems : cases and comments Roger A. Kerin and Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Contemporary perspectives on strategic market planning Roger A. Kerin; Vijay Mahajan (and) P. Raj…

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(Kerin, Roger A.) (Varadarajan, Rajan)

Strategic marketing problems : cases and comments Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Strategic marketing problems : cases and comments Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Perspectives on strategic marketing management Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Perspectives on strategic marketing management Roger A. Kerin [and] Robert A. Peterson

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(Kerin, Roger A.) (Peterson, Robert A.)

Marketing in Asia

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(Kerin, Roger A.)