Found 2 results for your keywords: author="Kozinets, Robert V."

American girl and the brand gestalt: closing the loop on sociocultural branding research

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(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Teaching old brands new tricks: retro branding and the revival of brand meaning

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(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)