Found 3 results for your keywords: author="Krasnikov, Alexander"

The Impact of customer relationship management implementation on cost and profit efficiencies: ev…

1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

Evaluating the financial impact of branding using trademarks: a framework and empirical evidence

1
(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

The Relative impact of marketing, research-and-development, and operations capabilities on firm p…

1
(Jayachandran, Satish) (Krasnikov, Alexander)