Found 3 results for your keywords: author="Krasnikov, Alexander"

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…

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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

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(Jayachandran, Satish) (Krasnikov, Alexander)