Found 2 results for your keywords: author="Krishnan, H. Shanker"

How Images of Other Consumers Influence Subsequent Taste Perceptions

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(Krishnan, H. Shanker) (Poor, Morgan) (Duhachek, Adam)

Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

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(Smith, Daniel C.) (DelVecchio, Devon) (Krishnan, H. Shanker)