Found 8 results for your keywords: author="Kumar, Nirmalya"

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investig…

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(Kumar, Nirmalya) (Corsten, Daniel)

Conducting interorganizational research using key informants

1
(Stern, Louis W.) (Kumar, Nirmalya) (Anderson, James C)

Make, buy, or ally: a transaction cost theory meta-analysis

1
(Kumar, Nirmalya) (Geyskens, Inge) (Steenkamp, Jan-Benedict E.M.)

Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

2
(Kumar, Nirmalya)

A meta-analysis of satisfaction in marketing channel relationships

1
(Geyskens, Inge) (Steenkamp, Jan-benedict E.M. Kumar, Nirmalya)

Don't be undersold!

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(Kumar, Nirmalya) (Steenkamp, Jan-Benedict E. M.)

How emerging giants are rewriting the rules of M&A

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(Kumar, Nirmalya)

The Power of trust in manufacturer-retailer relationship

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(Kumar, Nirmalya)