Found 7 results for your keywords: author="Kumar, Nirmalya"

Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

2
(Kumar, Nirmalya)

A meta-analysis of satisfaction in marketing channel relationships

1
(Geyskens, Inge) (Steenkamp, Jan-benedict E.M. Kumar, Nirmalya)

Don't be undersold!

1
(Kumar, Nirmalya) (Steenkamp, Jan-Benedict E. M.)

How emerging giants are rewriting the rules of M&A

1
(Kumar, Nirmalya)

Make, buy, or ally: a transaction cost theory meta-analysis

1
(Kumar, Nirmalya) (Geyskens, Inge) (Steenkamp, Jan-Benedict E.M.)

Do Suppliers benefit from collaborative relationships with large retailers? an empirical investig…

1
(Kumar, Nirmalya) (Corsten, Daniel)

The Power of trust in manufacturer-retailer relationship

1
(Kumar, Nirmalya)