Found 24 results for your keywords: author="Kumar, V"
Hal. Awal Sebelumnya 1 2

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

1
(Kumar, V.) (Thomas, Jacquelyn S.) (Reinartz, Werner)

Customer relationship management : a databased approach

7
(Kumar, V)

Marketing research 6th ed

2
(Aaker, David A.) (Kumar, V.)

Marketing research

1
(Aaker, David A.) (Kumar, V.) (Day, George S.)

Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …

1
(Kumar, V.) (Luo, Anita)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Essentials of marketing research V. Kumar, David A. Aaker, George S. Day

1
(Day, George S.) (Kumar, V)

Marketing research David A. Aaker, V. Kumar, George S. Day

1
(Aaker, David A.) (Kumar, V.)

Customer relationship management : a databased approach by V. Kumar, Werner J. Reinartz

1
(Kumar, V.) (Reinartz, Werner J.)

Marketing research David A. Aaker; V. Kumar [and] George S. Day

1
(Aaker, David A.) (Kumar, V.)

Marketing research David A. Aaker, V. Kumar [and] George S. Day

9
(Aaker, David A.) (Kumar, V.) (Day, George S.)
Hal. Awal Sebelumnya 1 2