Found 26 results for your keywords: author="Kumar, V"
Hal. Awal Sebelumnya 1 2

Defining, Measuring, and Managing Business Reference Value

1
(Kumar, V) (Petersen, J Andrew) (Leone, Robert P)

Expanding the role of marketing: from customer equity to market capitalization

1
(Kumar, V.) (Shah, Denish)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Interaction orientation and firm performance

1
(Kumar, V.) (Ramani, Girish)

Optimal customer relationship management using Bayesian decision theory: an application for custo…

1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

Multichannel shopping: causes and consequences

1
(Kumar, V.) (Venkatesan, Rajkumar) (Ravishanker, Nalini)

A Customer lifetime value framework for customer selection and resource allocation strategy

1
(Kumar, V.) (Venkatesan, Rajkumar)

Measuring marketing productivity: current knowledge and future directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

The impact of customer relationship characteristics on profitable lifetime duration

1
(Kumar, V.) (Reinartz, Werner J.)

Marketing research

1
(Aaker, David A.) (Kumar, V.) (Day, George S.)

Marketing research David A. Aaker, V. Kumar, George S. Day

1
(Aaker, David A.) (Kumar, V.)

Essentials of marketing research V. Kumar, David A. Aaker, George S. Day

1
(Day, George S.) (Kumar, V)

Marketing research David A. Aaker; V. Kumar [and] George S. Day

1
(Aaker, David A.) (Kumar, V.)

Customer relationship management : a databased approach by V. Kumar, Werner J. Reinartz

1
(Kumar, V.) (Reinartz, Werner J.)

Marketing research David A. Aaker, V. Kumar [and] George S. Day

9
(Aaker, David A.) (Kumar, V.) (Day, George S.)
Hal. Awal Sebelumnya 1 2